Strategy & Leadership Essay Example | Topics and Well Written Essays - 1500 words

Strategy & Leadership - Essay Example out sustained market researches and obtain appropriate information about the market key among the marketing features investigated in such researches includes the patterns of supply and demand. General Motors acquired Fisher Brothers in a strategic move that would not only increase the company’s market share but also reduce its cost of doing business as discussed in the essay below. Casadesus (1999) state that General motors formed a merger with Fisher Bodies in 1919 in order to increase coordination between two businesses. Through the merger, General Motors would obtain sufficient supply of auto bodies and innovative annual change of car models from Fisher Brothers a company that specialized in the manufacture of coach bodies. This would decrease the cost of manufacture by cutting the cost and time spent in manufacturing the bodies. In business context, a merger refers to a union between two companies that seek to mobile their resources and therefore share their profits depending on the agreement existing between the two parties. In 1919, General Motors bought 60% of Fisher Brothers implying that Fisher Brother controlled the remaining 40%. The vertical integration through the merger resulted in increased profitability owing to the production efficiency that resulted from the union of the two companies a feature that compiled General Motors to purchase the re maining 40% by 1925 thereby acquiring complete control of Fisher Brothers. The change that occurred at General Motors when the company merged with Fisher Brothers was vertical owing to the financial might that General Motors exhibited. Vertical integration implies that General Motors obtain a larger stake of Fisher Brothers at the beginning (Freeland, 2000). This way, the company retained major control of the operations at the company thus influencing production. Within the first four years the partnership, the cars manufactured by General Motors retained the emblem of Fisher Brother on their bodies.

How does the concept of Citizenship contribute to our understanding of Essay

How does the concept of Citizenship contribute to our understanding of the experience of minority ethnic groups - Essay Example Legal British citizenship for the minorities has been changing concept recently with more regularities and demands. The citizenship requirement is not spread in an uniform way amongst the minorities; instead, the blacks seem to be having an upper hand here. "The rates of British Citizenship found across different groups contain a high degree of variance, with black Africans exhibiting the highest level of non-British citizenship in 1977," (Evans, 1999, p.105). Blacks who have migrated into Britain since the days of slavery and increased their numbers in recent decades, have become better naturalised citizens than other minorities. Complete naturalisation and acceptance of British way of life, while retaining some of their own traditional values, depends on many criteria. The main factor that should be considered here is the period of migration and the length of stay here. "These factors are the period of migration, the economic conditions of migration, the citizenship regime of the host state, and the ways in which the political cultures imported by immigrants from their original countries have combined with native political cultures," (Pennin... This means, an individual's mindset about Britain and its citizenship mainly depends upon the treatment he received from the British people after migrating here, the stereotyped models the individual has maintained in his mind and also the prejudiced or unprejudiced attitude he had developed over the years, either aided by the local population, or totally unaided. Victorians thought that the minorities were uncivilised people from far off colonies, and unfortunately they showed it in their attitude. This does not mean that there were no kind people in Victorian days. If the minorities had come into contact with well-balanced thinkers, there are instances of positive outlook where the person became happy under a helpful employer or a friend. The mass migration was from India, Pakistan, Bangladesh and West Indies. The settlements were localised and some clusters emerged in London, Liverpool, Cardiff, in the early 1800s and in those days, they were all referred to as black communities. They lived a poor life, as any other immigrants of any country and tried hard to eke out a living. "A pattern of black minority ethnic settlement characterised by residential concentration, segregation and deprivation is now well-established in Britain.the day-to-day experience of most people living in Britain at that time was a white one," (Pacione, 2002, p.216). Eventually their living conditions, with their own hard work and government help, improved and along with it, improved the attitude of the British, who came to recognise the good qualities of their minorities. In any country, it is quite natural, to have wrong opinion, dislike, suspicion about the new people who look